Therefore, in the following essay I want to investigate Disney’s utilization and representation of foreign cultures and its awareness for the associated responsibility. Simultaneously, Disney released more and more classical animated children’s movies which similarly raised its acceptance in the society and intensified the alleged magic around Disney. Especially in the last two and a half decades, in a range of Disney movies, culture plays an important role occurring in characters, setting and songs. Because of its incredible impact on children and adults, Disney can be seen as a socialization factor and hence, plays a particular role within the American movie factory Hollywood. Through heavily relying on primary and secondary sources dealing with the classics of Disney, the current research endeavors to offer a qualitative analysis of the stereotypes filling Disney’s classics and to establish a link between the latter classics and American culture as well as the widespread media forms in the US.ĭisney’s classical animated movies are known to and loved by many people all over the world, but preferably by the Western socialized population. An additional objective of the present study is to shed light on the gender stereotypes omnipresent in Disney’s classics as well as on their negative impact on women and on the paramount role these stereotypes play in shaping American culture. The current research also seeks to prove that the stereotypes permeating Disney’s classics seem to market and promote ideals like cultural imperialism and white privileging, thus victimizing minority groups due to the various ethnic stereotypes they include. This study examines how the gender and ethnic stereotypes embedded in Disney’s classics serve as symbols of their times and stand witness to cultural trends like consumerism, patriarchy, the Sexual Revolution, the Women’s Liberation Movement, the melting pot ideology and multiculturalism. As a result, these classics turn out to be a teaching tool for children and a major means of shaping child culture, and consequently American culture. Viewers of Disney’s classics, which are chiefly children, are deeply affected by the gender and ethnic stereotypes encompassed in the classics. Such fact accounts for the success of Disney’s classics which have become box-office hits, garnering millions of dollars for their production company and serving as a source of inspiration for Americans. Classics such as Snow White and the Seven Dwarfs, Cinderella, Mulan, Pocahontas and others, despite being inspired from universal fairy tales and folk tales, have been molded by the Disney Corporation in order to fit into the American culture. From the days of its inception by Walt Disney, the Disney Company has been known for its classical films.
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